# What is a keep in touch cadence?

A keep in touch cadence is a planned interval at which you contact people in your network, set by how close the relationship is. It works when the interval prompts a real reason to write, not a generic check in.

## One working set of tiers

Close contacts every month or so, the active network every quarter, dormant relationships once or twice a year. These are working assumptions, not rules.

## An interval is not a reason

The interval flags the drift. The message needs a reason: their news, an article they would use, an introduction, or an answer you owe.

## An example

Hana Petrosyan of Quarry Lane Architects sits in your quarterly tier. When the quarter comes round, you skip the check in and send her a tender notice for a civic library, because she talked about public buildings at the biennale.

## In Marrow

Marrow's daily brief lists the people going quiet, without a fixed interval. Marrow is in Beta.

## Related

- [Follow up](/glossary/follow-up)
- [Daily and weekly briefs](/features/briefings)
- [How to keep in touch, by cadence](/guides/keep-in-touch-cadence)

Last updated 10 October 2026. Canonical: https://usemarrow.com/glossary/keep-in-touch-cadence