A lookup reads one public profile, after you ask
When you ask, Marrow fetches a person's public professional profile, or a company's page and recent news, through a third party provider of public profile data, and fills the empty fields. Marrow does not send users' contacts' data to data brokers; nothing is posted, nobody is contacted, and each attempt counts as one lookup against your plan.
A lookup in Marrow is a question about one person or one company. This post covers what it fetches, what Marrow sends out and why lookups are counted. Marrow is in Beta.
Every person lookup starts with you
After a card is saved, Marrow’s reply ends with an offer: “Enrich Leila Shamoun from their public profile?” You can also tap Enrich on a person’s screen, or ask for a lookup in the chat. Until you do, nobody is looked up.
A company is different. Asking what you know about a company, or for a brief before a meeting, runs a company lookup when Marrow holds no recent brief of it. That lookup counts like any other.
What comes back
| You ask about | What is fetched | What Marrow does with it |
|---|---|---|
| A person | Headline, role, company, location, the latest posts and a public profile photo | Fills the fields on that person that are still empty |
| A company | The company page and recent news | Adds it to the company brief, beside the people you know there, your interactions, open deals and open follow ups |
Read what a lookup filled before you rely on it. A common name can match the wrong person, and the person’s editor puts it right.
What goes out, and what does not
- The lookup goes through a third party provider of public profile data. Marrow sends the name, with the company and location when it has them, to find the right profile.
- Marrow does not sell user data, and does not send users’ contacts’ data to data brokers.
- Nothing is posted anywhere, and nobody is contacted, including the person you looked up.
- Asking Marrow to find people runs searches in the background. No stored note, email address or phone number goes into a search.
Why the title says without data brokers
A data broker assembles files on people and sells them on. A Marrow lookup runs the other way. It starts from someone you have already met, reads the profile they keep in public, and puts what it finds into your own record.
Why lookups are counted
Each attempt counts as one lookup against your plan, including an attempt that finds nobody. Standard includes 10 lookups a month, and the trial includes 100 for the whole trial. A search for people counts as one lookup, however many steps it runs.
The count keeps each lookup a decision. Marrow asks after a card instead of looking people up on arrival, and after several cards it asks which of them to look up, so a stack of cards does not spend a stack of lookups.
Who should not rely on it
If you want every new contact researched in the background as it is filed, Marrow does not do that. If the people you meet keep no public professional profile, a lookup has little to find and still counts.
The security and data page sets out what Marrow keeps and where.
Related
Get Marrow on your phone.
Install the app, sign in with your email, and send it the last business card you are still carrying. Marrow is in Beta.